Hey there, I’m Jordan.
I help organizations get better at marketing.
Strategic marketer with 8+ years of experience driving growth for organizations through go-to-market strategy, content, and community. I host a podcast on marketing (90+ interviews) and monthly meetups for marketers.
8+
Years working in B2B/B2C + SaaS marketing
175+
Marketing and sales campaigns and projects
779k
Social impressions (LinkedIn, TikTok, YouTube)
Why teams hire me
Most teams hire me for one core reason: I help them see differently.
When we see differently, we think differently, and the strategy, execution and results follow.
1) I bring clarity through contrarian thinking
I help teams break out of default assumptions and land on a more honest narrative: what matters, what doesn’t, and what we’re going to do next.
2) I build systems that make marketing repeatable
Whether it’s messaging and positioning, brand voice and guidelines, or a content system, I build the engine so teams can keep producing after the first sprint.
3) I level up digital and modern media
If you’re trying to make progress through digital channels, I help you translate your strategy into a stronger digital presence, better storytelling, and more effective content.
4) I quarterback the work
I’m often hired to organize the work, run the process, coordinate people, and drive the project to completion.
5) I write, I distribute, and I multiply signals
I can take one strong idea and distribute it across various formats and channels. I can also capture someone’s voice through interviews and transcripts, then shape it into writing that sounds like them.
6) I help teams adopt AI without losing the human element
I’m drawn to the bleeding edge of AI tools, but the goal is practical: increase quality and speed while keeping the work grounded in real thinking and voices.
Want examples? See a few featured projects below, with longer write-ups coming soon.
Work examples
Here are four projects that show how I think and execute: content systems, positioning and customer-first storytelling.
Example 1
Rooted In Give BIG Green Bay (complex model → founder-led fundraising engine)
Campaign strategist (positioning + messaging + founder-led content + paid amplification)
Context
Rooted In was entering Give BIG Green Bay for the first time. The mission was compelling, but the story was hard to explain quickly. The organization needed a clearer way to help donors understand the model and why it mattered.
Challenge
Simplify a complex nonprofit story, then turn that clarity into a campaign that could build trust, create momentum and convert during a crowded giving window.
What I did
- Helped frame the campaign around a simpler model: Rooted In is the infrastructure between food going to waste and neighbors who need food
- Built the campaign structure across warm, ramp and giving-window phases
- Leaned into founder-led content as a strategic growth lever, using Selena’s voice and story to build trust
- Extended that founder-led approach through paid media by having Rooted In sponsor Selena’s LinkedIn content rather than relying only on company-page ads
- Supported campaign email strategy across countdown, launch, urgency and gratitude moments
- Helped equip a small champion group with a toolkit that included ready-to-use posts, images, messages, talking points and a suggested sharing cadence
Results
- Raised $62,824 against a $50,000 goal
- Generated 112k impressions and 529 link clicks
- Achieved a 4.9% LinkedIn ad CTR while keeping the campaign rooted in founder-led creative
- Helped turn Rooted In’s first Give BIG into a clearer, more repeatable campaign model for future fundraising
Example 2
BConnected repositioning (vendor → strategic mentor)
Head of growth (positioning + GTM + community-led growth)
Context
Agency was seen as a “vendor,” and during COVID that positioning made them easy to cut.
Challenge
Shift perception to “strategic mentor/partner,” clarify who to serve, then build marketing motions that match how senior marketers actually behave.
What I did
- Ran internal + external discovery: interviewed team members and spent hours with prospects/customers to define who BConnected can best serve
- Built a GTM strategy that prioritized senior-level marketers (and separated their needs from business owners who want a pure “do it for me” solution)
- Launched/strengthened visibility plays that match the audience: a senior marketer roundtable, improved State of the Industry report + podcast alignment and a “Midwest CMO” concept to spotlight regional marketing leaders
- Shifted social to reflect strategic POV (report insights, podcast clips, executive stories)
Example 3
Stop the Vanilla/MyTalentPlanner
Marketing manager (founder-led growth + SaaS launch)
Context
Founder had strong ideas, but the “thought leadership” lived in too many places and didn’t ladder up to a clear narrative.
Challenge
Create a consistent, repeatable content system that respected founder time and helped clarify “who this is for” across the website and channels.
What I did
- Rebuilt/iterated the website multiple times to clarify navigation and audience fit
- Built a weekly newsletter format (quote, story, resources) and a podcast that could be repurposed into social + newsletter
- Helped launch two books, plus landing pages, and a video course
- Managed a videographer relationship over 1–2 years and helped steer scripts/production
- Conducted 100+ hours of interviews to support SaaS product development and GTM execution
Example 4
O’Connor Connective / FACC “audio-to-content” system
Digital content strategist (AI-assisted content production + distribution)
Context
Client content was “vanilla” — not enough real voice, not enough specificity, not enough lived expertise.
Challenge
Increase output + quality without creating a bloated process, while keeping content rooted in real people (leaders, customers, SMEs).
What I built
- An “audio-to-content” workflow: 30–60 min recorded interviews with executives → transcript → AI-assisted drafting
- A simple 10/80/10 AI approach (human angle + audience clarity → AI draft → human editing)
- Turned interviews into 6+ articles + case studies, plus social distribution (quote posts, etc.)
- Improved the website structure so the blog + case studies could scale faster
- Wrote in the voice of real team members and had content authored by individuals (not just the org) to expand credibility and expertise
Content to help you make progress
Podcast
Essays (works-in-progress)
Who is Jordan Ogren?
I’m not your average JO(e).
In 2016, a family mental health crisis changed the direction of my life. I stopped chasing the next hit of pleasure and started waking up early to read, think, and get serious about how I wanted to live.
In 2017, I moved to Green Bay (from Escanaba, MI) as my wife (then girlfriend) joined the UWGB swim team. I earned my second Associate degree in Digital Media Technology (video and audio creation/editing).
A simple question began to shift my focus to marketing:
If no one watches your media (content), does it even matter that you made it? That’s when the power of marketing became evident to me.
In 2018, I joined a consulting firm to support its marketing efforts. That was the beginning of my journey to marketing mastery. During my five years there, I earned my bachelor’s in business administration from UWGB while running our entire marketing system.
In 2021, a simple idea changed the business: We wanted to create software to scale and automate our consulting process. That software launched in April 2022, and I led marketing until December 2022.
In January 2023, I began as a Digital Content Strategist for a local strategic marketing & communications agency. My job was to help organizations tell their stories in digital channels.
During my ≈ 2 years, I refined my skills in brand strategy, content strategy + content interviews, AI, and social media marketing.
During ALL OF THAT, I started (and ended) a daily newsletter (read here), launched a podcast that is still going (listen here), and write frequent essays on marketing (Read them here). I’ve also meditated daily since 2018 (weird flex).
I love books, spirituality, and cats. If that interests you, let’s connect!
Thanks for investing your time here 🙂
