Hey there! My name’s Jordan 🙂
I’m a strategic marketer who helps businesses grow through smarter and more meaningful marketing.
I enjoying educating marketers and founders on the first principles of marketing to make progress on what matters (through podcast interviews and writing).
Each week, I send an email containing a few big ideas on marketing from people I interview who know their sh*t. Wanna join?
I’m not your average JO{e} (Jordan Ogren).
Seven years ago, I found myself staring into another family member’s eyes as I removed the rope from their neck and slowly aided them down. That day changed my life.
I went from enjoying life (I.e., being intoxicated and stoned almost every day) to waking up early to read and think deeply about the direction of my life. Few people from my distant past would even recognize me today.
From the rubble of that event, I moved to Green Bay–from Escanaba–to get my second Associate degree in Digital Media Technology (I.e., creating and editing video + audio). How I transitioned to marketing was from a simple question; if no one watches your video, does it even matter that you made it? That’s when the power of marketing became evident for me.
To harness that power, I got my Bachelor’s in Business from the University of Green Bay-Wisconsin. All the while, I owned the marketing for a consulting firm. That changed when we had an idea.
The idea was to create software to scale and automate our consulting process. That software came out in April of 2022, and I led the marketing until December when I was let go. That’s a story for another day…
In the process, I wrote a daily marketing email for almost two years (read here), started a podcast (listen here), and now run a weekly newsletter called A Newsletter on Marketing (subscribe here). I’ve also meditated daily for 4 years (weird flex).
Where am I headed? To the moon.Â
Seriously though, I have big aspirations for myself, my family, and those I work with. I plan to continue marketing and building my portfolio of small bets (consulting business, books, guides, and paid newsletters).Â
If any of that interests you, let’s connect! And if it doesn’t, maybe we should still connect (I love cats, books, and psychology). Thanks for reading 🙂
Grow your business calmly
- Strategize, organize, and optimize your marketing at every stage of the bow-tie funnel (i.e., attract, advocacy, etc.)
- Build and execute a go-to-market strategy that positions you with the greatest chance to WIN
Improve the ROI of your marketing
- Diagnosis why your marketing isn’t working and create a solution that includes processes, systems, and playbooks
- Design, structure, and optimize your website to do more for your business
- Improve the clarity of your message and customer segments to help them better visualize success with you
Get better at marketing
- Learn HOW to think about marketing that will make you stand out and deliver consistent results
- Learn the big ideas that will provide instant growth (assuming you’re curious like George, the monkey)
- Subscribe to my newsletter if this is you!