I’m not your average JO(e).

In 2016, I looked death in the face when I removed the rope from a family member’s neck and helped them down.

My life has never been the same.

I went from a hedonistic life (i.e., chasing the next pleasure) to waking up early to read and think deeply about the direction of my life. Few people from my distant past would recognize me today.

In 2017, I moved to Green Bay (from Escanaba, MI) as my girlfriend (wife) joined the UWGB swim team. I got my second Associate degree in Digital Media Technology (e.g., creating + editing video and audio).

A simple question began to shift my focus to marketing:

If no one watches your media (video), does it even matter that you made it? That’s when the power of marketing became evident to me.

In 2018, I joined a consulting firm to help with their marketing. That was the beginning of my journey to marketing mastery. During my five years there, I earned my bachelor’s in business administration from UWGB while running our entire marketing system.

In 2021, a simple idea changed the business: We wanted to create software to scale and automate our consulting process. That software came out in April 2022, and I led the marketing until December 2022.

In January 2023, I began as a Digital Communications Strategist for a local strategic marketing/comms agency. My job was to help organizations tell their stories in digital channels (online). 

During my almost 2 years, I refined my skills in brand strategy, content strategy + interviews, AI, and social media marketing. 

During ALL OF THAT, I started (and ended) a daily newsletter (read here), launched a podcast that is still going (listen here), and now write a weekly newsletter (subscribe here). I’ve also meditated daily since 2018 (weird flex).

I love books, spirituality, and cats. If that interests you, let’s connect!

Thanks for investing your time here 🙂